Sanjay Vakharia is the CEO of Spykar Lifestyle Private Ltd. and has been part of the original team that founded Spykar in 1992. His sharp business acumen saw him rise from overseeing product development and Marketing to being the CEO. He has played a key role in the overall Marketing & Brand Communication strategies at Spykar. Under his astute direction, Spykar has set up a robust distribution platform across the length and breadth of the country spanning EBOs, LFRs, MBOs, and online sales.