The annual IMAGES Fashion Awards are judged based on performance in operational benchmarks, along with qualitative factors such as customer service, product and marketing innovation, social responsibility initiatives, HR practices, and more. Due to their 360-degree evaluation process, the IFAs have become the premier recognition for fashion retailing excellence in India. The coveted IFA trophies for IFA 2025 will be awarded to India’s most forward-looking, innovative, and exciting fashion brands, retailers, and professionals for their achievements in the year 2024.