We’re at an inflection point as an industry, where sustainability is evolving from a ‘nice-to-have’ to a ‘must-have’ business imperative; a point at which one’s green line is becoming every bit as important as one’s bottom line. Consumer concern for sustainability affects shopping behaviour as 63% of consumers globally – including 77% of consumers in emerging markets – put time and effort into finding sustainable clothing. They connect ideas of sustainability with naturalness and are closely tied to the preservation of earth’s resources. However, with this evolution comes the need for knowledge – on how to most effectively manage this sustainable transformation.
Consumer Centric Sustainability (CCS) @ India Fashion Forum, a purpose driven platform, is a showcase of global value chain partners and their innovations that help improve sustainability of the current offering at retail. From sourcing responsibly to sustainable production techniques, be part of a range of multifaceted conversations at the intersection of fashion, ethics, climate change and culture.